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Your store subdomain is the main link your customers use to reach your online store. Many people do not realize the importance of the name of the site, the name of the site must be identical to the name of your company or you can add some simple adjustments that are compatible with your field of work.

The following steps can help you a lot in choosing a name.

1. Use the correct name extensions (.com, .net, .org)

The best appendix to your store’s name is still ".com" and the proof is that 43% of the domains chose this extension because it is the most common and easiest to remember.

Although there are many successful sites that have a ".org" and ".net", there is a greater chance that your site will perform better if it contains a ".com" extension.

If you do not find a name that matches your company name available in (.com) extension, you can go to the .net or .org extension, but avoid choosing weird extensions like .store, .club, or .space

2. The short name is better than the big name

According to some research from "Data Genetics", the average number of characters in the names of sites is 12 characters.
Always try to choose a name between 6 and 14 characters long. In the event that you cannot find a short name that matches your company’s name, try to choose an interesting name for everyone to remember.

3. Make sure it's easy to type

If you think about the most popular websites on the internet like google, yahoo, CNN, Twitter, Instagram, You will find that the only thing in common is the ease of pronunciation.
Visitors should write the name of your site easily and if you are asked about how to write it more than once, you must change the name because it is complicated.
We recommend that you share the name you chose with your friends and acquaintances to take their opinion on the name.

4. Avoid commas and numbers

If the name is long and not easily pronounced causing difficulty for your customers to visit your site, commas and numbers make it more difficult.
Imagine that Facebook had changed its website name from to, and that would have greatly slowed the spread.

5. Ensure that the name is not repeated or already in use

Before choosing a domain name for your store, make sure that its not used on any social media page.

It's better if your store name is unified on all your marketing channels because this helps to reach your store more easily.

You can change your store domain at any time using Matjar app. To change your store subdomain, do the following:

Go to the Store tab and click on Store Settings

You will find the store name and store subdomain fields

What is my store name? and where does it show?

Your store name shows in the following locations :

In your store header if you have no logo
In the confirmation emails sent to your customers when they purchase from your store.
Whenever you share your store link, your store name will show next to the link.

Changing your Website Address ( Subdomain )

You can change your website address whenever you need, given that the name you selected is not taken by any other Matjar user.

Can I use my own domain ?

Yes you can, you need to go the the custom domain tab and do the following :

Note that you need to be subscribed to the yearly plan to be able to configure your custom domain

Click on Store tab> Store Settings

Click on Custom Domain Settings

Input the domain you would like to use for your store in the Custom Domain Field

Submit your Domain

1. Log in to your account with your domain provider. (e.g. GoDaddy, Namecheap, Bluehost, Network Solutions, etc.)

2. Find your DNS settings usually located at your account admin panel, your domain management area, DNS configuration, or similar.

3. You need to add a CNAME Record or update an existing one with the following records :

CNAME Record : @
TTL: 14400

4. Click on Verify My Domain .

Matjar team will issue your new domain SSL certificate, it take 24-48 hours for the changes to take effect.
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